Friday FOCUS on Fitness Business
THE CULTURE IS THE CAUSE AND EFFECT
Instructor:DAVID E. BLUMAN
Time: 8:45am – 10:15am
BUSINESS MANAGEMENT FOR THE FITNESS PROFESSIONAL
Being a successful professional means that you have set a president in your facility as a person on the team that is knowledgeable in the technicalities of training. This presentation is NOT about the technicalities of training but the basic technicalities of business. In this presentation you will learn how to set up your business for success regardless if you work privately or for a commercial facility.
Time: 10:30am - 12:00pm
BRAND NEW YOU
Shifting Your Business From Good to Great by Building a Well-Loved Personal Brand!
In every industry, competition dictates the long term success of business. In a highly saturated competitive market, consumers expect more for their money and they believe that the perfect brand partnership can be found if they shop around. When market conditions reflect such volatile change, your business - and your profits - depend on whether your business model can shift from a commodity to a brand.
Personal Training has historically existed as a low-competition marketplace. Today, consumers not only have a range of options in personal trainers, they are enjoying the freedom that comes from a host of technology based training options that include on-demand group fitness videos, remote training and social fitness programs tied to wearable devices. When it comes to real-time options, consumers are showing preferences for group training studios which appeal to our social nature as human beings.
How do you compete against such a diverse and competitive brand landscape? How do you cut through the noise? The answer: by developing your personal brand.
Personal branding influences buyers by identifying those who can benefit from what you have to offer and makes them care so deeply about what you have to offer that they are moved to act. That doesn't mean lying to the buyer. It means figuring out who needs your services, and sharing a compelling story.
In today's competitive marketplace a Personal Trainer must look beyond technical competence by developing branding and business practices that create a powerful brand position. Your brand position creates familiarity, trustworthiness and value alignment with the buyer. It enables you to define what makes you unique, target the right segment of the market, and establish a smart approach to communication. If ever there was a time to define a unique brand position, this would be it. Being "good" isn't good enough anymore. If you truly want to build a sustainable business model, in the eyes of the buyer you will need to become truly "great".
In this session, we examine the following concepts and strategies:
- Shifting from "good to great" - and how to uncover the power of a Personal Brand.
- Step by step overview of the branding and marketing journey
- Why branding enables you to work smarter - not harder
- Defining your brand identity, personal archetype and the personal brand story
- Niche Market Segmentation, target demographics and psychographics
- Need based messaging - Maslow's Hierarchy of Needs
- Marketing Channels and Tools
- Examples and analysis of effective personal fitness brand stories
Understanding that branding is a journey, participants will be given the chance to put these core concepts into practice in a follow-up session.Those participants who attend and complete session one will be invited to enroll in a digital session one week later. This add-on session will be a chance for participants to define their core values, write a brand story, identify their target market and draft a marketing blueprint for their own Personal Training business.
Instructor: Robert Barcia
Time: 1:00pm – 2:30pm
FITNESS EQUIPMENT INSPECTION, SERVICE & REPAIR
As health and fitness professionals we are charged with the fitness success of our clients. More importantly, we are responsible for their safety. Not just safety in exercise choices but with the equipment we use and teach them to use. Too often we rely on the facility we are working in to be diligent with the equipment in place. Now, fitness professionals can make sure of client safety and be comfortable with working on equipment. In this course you will learn how to inspect fitness equipment for safety flaws as well as regular servicing and if need be, repair.
Instructor: Larry Lioi
Time: 2:45pm – 4:15pm
PROGRAMMING SMALL GROUP TRAINING
Small group training is not personal training, but it's not group exercise either. In all three formats, the basic principles of programming apply, but the group dynamic, both physical and social, influences how you will select the workout and how you will coach it. In this session, you will learn how to create your own small group training and create sustainable programming that will distinguish group training from your other fitness offerings. You will walk out of this session not only with a workout, but with a methodology that will address exercise selection for any level of small group training.
Instructor: Andrea Pellettiere
Time: 8:45am – 10:15am
YOUR KNEES CAN GO PAST YOUR TOES
&OTHER COMMON MISTAKES IN FITNESS "RULES"
This session takes a look at common "rules" in exercise that may have little to no merit behind them. By exploring specific exercise techniques and recommendations we will discuss how popular practice and/or circumstantial recommendations tend to influence our practice more than research findings and sensibility. The "rules" surrounding squats and lunges and the fear of knee injury serves as a "mascot" for a much larger issue in our practice - trusting what others are saying without challenging the recommendation and understanding its origin or deeper rationale. The end result of following what is popular and 'trendy' can limit our practice and our client's progress. Some of the most effective exercises and techniques may result from "breaking the rules".
Topics include: Common "fear-driven" recommendations that may be "wrong", functional considerations for the knee, low back, and shoulders and how this translates to exercising, biomechanical considerations, physical laws of movement, comprehensive concepts in injury prevention, circumstantial determinations, other causes for injury, professional responsibility, differentiating between "rules" and "guidelines".
Instructor: Chris McGrath
Time: 10:30am – 12:00pm
Keep It Simple
"Life is really simple, but we insist on making it complicated." Confucius As new trainers in the industry and even seasoned veterans, we want to show off to clients and potential clients. We try to impress rather than teach. This course is going to look at mistakes we all make in our programming, in our exercises, and especially in our coaching and cueing. The biggest thing to remember is that simple doesn't mean easy. Simple just means broken down to the minimal effective dose.
Instructor: Chris Cooper
Time:1:00pm - 2:30pm
BIOMECHANICS FOR THE FITNESS PROFESSIONAL
Movement is based on the principles of Newtonian physics. Understanding the principles of physics and Newton's laws will help you make better decisions in choosing exercises AND making up your own. This presentation will shed some light on these principles and provide you with some practical applications.
Instructor: Ted Recitas
Time: 2:45pm - 4:15pm
SMR (Self Myofacial Release) VS. STRETCHING
In a fitness world overcome with mobility experts and more techniques to count, what is a trainer to do with their clients various issues? This course discusses the most important question in recovery modalities: Why and When? Learn why and when to use each modality to further educate your clients, as well as simple techniques anyone can perform to alleviate the aches and pains we all get from time to time.
Instructor: Heather Osswald
Time: 4:30pm - 6:00pm
FIND YOUR INNER COACH
The fitness professional is a coach above all and the job of a coach is to get the best out of their athlete, participant or trainee. Through the systematic application of positive coaching theory and other methodologies, you will learn how to find the coaching style that best suits you. This session will also delve into how to adjust coaching according to circumstance without compromising your own unique signature.
Instructor: Andrea Pellettiere
Time: 8:45am - 10:15am
This session addresses programming strategies for bootcamp/HIIT-type group training sessions with a special focus on functional improvements and injury prevention. Through hands-on activities, participants will practice strategies for circuit workout options and whole-group activities as well as common instructor challenges, such as, managing group size, addressing different fitness and athletic levels, movement restrictions and imbalances in a group setting, coaching and cueing options that fit any instructor style, conceptual approach that promotes inclusivity and lowers "dropout" rates.
Topics include: Movement prep and dynamic warm-ups with a corrective exercise influence, Energy System Training (EST) to maximize power output and recovery, regression strategies and exercise alternatives, "build-a-burpee" exercise progression concepts, program design concepts - exercise groupings for maximum benefit, concepts in injury prevention and overtraining avoidance
Instructor: Chris McGrath
Time: 10:30am - 12:00pm
AGRESSIVE TRAINING vs PROGRESSIVE TRAINING
In fitness these days there is often an emphasis, even a premium placed on intensity. The more sweat, burn, and exhaustion to a workout the more "effective" it is deemed. Fortunately, this is not the whole truth. There are whole demographics out there for whom this popular approach is not appropriate. This workshop will discuss the why's and how's of offering smart, progressive trainingand programming that is inclusive for all individuals seeking to improve their health regardless of of their starting point!
Instructor: Andrew Schaeffer
Time: 12:45pm - 2:15pm
KICK ASS PREGNANCY TRAINING
Expectant moms are being misled. Most popular web sites, magazines, and even leading medical organizations advise them that they should simply walk to stay fit or lift 3-5 pound weights for tons of reps. But does light-moderate exercise really prepare women for, what many will say is, the most difficult physical feat of their lives?
There’s a lot more to effective pre-natal training than just kegels. After all, childbirth is called “labor” for a reason. And these female athletes actually have three goals to prepare for, rather than training exclusively for "game day." Learn about the postural, hormonal, and physiological changes of pregnancy from a new mom, who worked out until the day before her delivery. You'll also learn how to program for your pregnant clients so that they may have a stronger 9-months, a smoother delivery, and a quicker recovery.
Instructor: Carolyn Appel
Time: 2:30pm - 4:00pm